About Us

Our History


Braveheart Cattle Company is a small cattle ranch located in Central Arkansas that specializes in direct sales of beef right off the ranch to feed our local communities. We were established in 2005 when father and son partners William (Bill) Thomas Wallace and Jonathan Wallace purchased the land just outside of Mt. Vernon, AR. The partnership was rich in cattle ranching history with Bill (Dad) working, operating and managing ranches from Washington State to Arkansas with me working along beside him at an early age.

In 2014 we were honored to be selected as the Faulkner County Farm Family of the Year. Cattle have always been in the blood of our family and Dads vast knowledge of cattle led him to help hundreds of producers later in his career with the University of Arkansas as a beef specialist with the cooperative extension program.

Dads passing in 2019 was hard on our family but his vision and mission for the ranch is alive and well with now the third generation of Wallace cattlemen living and working on the ranch. With a long tradition of ranching we are here to stay and will be in good hands for generations to come with the leadership and vision that has been put in place for the ranch.